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We're pleased you're visiting this section because our company history is truly a colorful one. These interesting facts will not only give you an idea of our corporate heritage, but will overlay with some interesting historical times and "firsts."
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1923



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The name Bulova Watch Company, Inc. is adopted. Bulova perfects a new concept in the watch industry with total standardization of parts. Every part of a Bulova watch is made with such precision (standardized to the ten thousandth part of an inch) that it is interchangeable with the same part in any other Bulova watch. This revolutionizes the servicing of watches in the industry.
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1927



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In honor of Charles Lindbergh's transatlantic solo flight from New York to Paris, Bulova ships 5,000 Lone Eagle watches, packaged with pictures of Lindbergh. The supply is sold out within three days. During the next few years Bulova sells nearly 50,000 of these commemorative watches. 1927 is also the year Bulova Watch Company goes public on the American Stock Exchange.
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1941



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Continuing its tradition of advertising firsts, Bulova airs the first television commercial: a simple picture of a clock and a map of the United States, with a voice-over proclaiming, "America runs on Bulova time." 1941 also marks the year that the Bulova Board of Directors adopts a resolution to manufacture products for national defense at actual cost. Throughout World War II, having perfected the skill of creating precision timepieces, Arde Bulova, Joseph's son, works with the U.S. government to produce military watches, specialized timepieces, aircraft instruments, critical torpedo mechanisms and fuses. |
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1960



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NASA asks Bulova to incorporate Accutron into its computers for the space program. Bulova timing mechanisms eventually become an integral part of 46 missions of the U.S. Space Program. Also in 1960, Bulova reintroduces its redeveloped Phototimer clock, improved with updated photographic and electronic technologies. It features an infrared sensing element patterned after those used on heat-seeking missiles. Mounted on the starter's pistol, the Phototimer senses the flash of the gun and starts a timer clock at the same instant that the runners leave their marks. |
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1961



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Accutron, the first watch to keep time through electronics, is introduced. It is the most spectacular breakthrough in timekeeping since the invention of the wrist watch. This revolutionary timekeeping concept of a watch without springs or escapement is operated by an electronically activated tuning fork. The Accutron watch goes on to become a presidential gift to world leaders and other dignitaries. President Johnson declares it the White House's official "Gift of State." |
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1968



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The Bulova Satellite Clock, the world's first public clock to display time controlled by time signals broadcast by orbiting satellites, is inaugurated by Gustavo Diaz Ordaz, President of Mexico. The clock is installed atop the Torre Latino Americana, Mexico's tallest skyscraper. 1968 also marks the year that Caravelle becomes the largest selling jeweled-movement watch in the United States.
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1973



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Three specially designed Accutron portable alarm clocks are placed on board NASA's Skylab, the world's first space laboratory, launched from Cape Kennedy. Also this year, Bulova wins the world's first design competition for solid-state digital watches at the Prix de la Ville de Geneve watch-styling competition, the world's most prestigious international watch styling competition. Bulova also wins two of the three honorable mentions awarded at the competition. |
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1976



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Bulova introduces its line of Accutron Quartz movement watches for men. Also this year, the Smithsonian Institution's National Air and Space Museum opens. Exhibits include a display replicating the NASA Skylab, including an Accutron "space alarm" clock, identical to ones mounted onboard the actual Skylab. |
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2001



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Bulova acquires the Wittnauer trademark and some of the assets of Wittnauer International. Bulova also acquires the license for Harley-Davidson watches. Also, in 2001, Women's Wear Daily's Luxury Survey, which measures American women's perception of the most luxurious apparel and accessory brands, ranked Bulova #14 in the watch and jewelry category. |
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2002



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Bulova acquires certain assets of Heirloom, a custom woodworking company specializing in the manufacture of grandfather clocks. Operating as a Bulova subsidiary under the new name, Art of Time, Ltd., the Kitchener, Ontario-based facility begins producing high-quality, custom-made Bulova grandfather clocks for sale in the U.S., Canada and Mexico. Bulova also launches a comprehensive international operating strategy to enhance its global positioning while protecting the integrity of the Bulova name by reasserting control over development and marketing worldwide. A key component of the program is the opening of European headquarters in Fribourg, Switzerland, marking Bulova's return to full proprietary operations in Europe after nearly a quarter of a century. |
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2003



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Made in Switzerland, with product development at both Bulova Swiss, S.A. and Bulova's home office in New York, the Bulova European Collection is set to begin distribution.
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